office 3.11 is an organization specializing in reducing the 1.3 billion ton a year world-wide food loss, was a key collaborator in the creation of the first ever “Food Loss and Waste Reduction Promotion Act” in Japan. Is a member of Champions 12.3, an international organization managed jointly by the World Resources Institute and the Dutch Government with the shared goal of eliminating food loss and waste globally.
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Self-Introduction Rumi Ide, PhD
井出留美 プロフィール

Rumi Ide,Ph.D
Journalist in the issues of Food Loss and Waste


PhD Kagawa Nutrition University (Nutritional Science), MSc University of Tokyo Graduate School of Agricultural and Life Sciences, BSc Nara Women’s University. After working at Lion Corp and then participating in JICA, held various positions at Kellogg (JAPAN) K.K. including section head in the PR department. Founded office3.11 due to the appalling food loss and waste of food aid during the 3.11 crisis. Put in charge of PR at Japan’s first food bank, where we were then awarded the PR Award Grand Prix Award of Excellence in Social Communication. Wrote and published The Myth of Best-Before-Dates [Shoumi Kigen no Uso] (Gentosha Literary Publication) now in its 5th printing. Awarded the 2018 Grand Prize in the category of “Food Culture” for the Second Food Life Journalist Award for my work focusing attention on the food loss problem at a national level. Awarded the 2018 Yahoo! News Editorial Section Author Award / the Director-General of the Consumer Affairs Agency Award at the Food Loss and Waste Reduction Promotion Awards.

・March 22nd, 2021
Food Loss and Waste Reduction Promotion Grand Prize Consumer Affairs Agency Commissioner's Award Winner Introduction Video (2 minutes)
Source: Consumer Affairs Agency official website
https://www.caa.go.jp/policies/policy/consumer_policy/information/food_loss/efforts/award_002.html

・December 12th, 2018
Rumi Ide has been awarded the Author Award 2018 of Yahoo! News

・December 11th, 2018
Rumi Ide has been awarded the Author Award 2018 of Yahoo! News

・December 11th, 2018
Rumi Ide has been awarded the Author Award 2018 of Yahoo! News
Rumi Ide is a journalist in the issue of Food Loss and Waste, a certified consumer advisor, certified by the offices of the Prime Minister and Minister of Economy.

She received a doctorate in Nutritional Science after receiving a master in Agricultural Science. She also completed post graduate work at The Graduate School of Agricultural and Life Sciences/Faculty of Agriculture, The University of Tokyo

She then joined the Lion Corporation where she was runner-up in a contest judged based on volunteer work. She decided to leave the company and “make a difference for humanity” by becoming a participant in the Japan International Cooperation Agency (JICA).

On returning to Japan she worked as both the head of the public relations and operations for social responsibility at Kellogg (JAPAN) K.K. where she started aid to food banks that distribute surplus food to the needy.

She left the company and started office3.11 (KK) after the life changing events of March 11, 2011 when she became appalled by seeing the large amount of food aid wasted during the recovery from the 2011 Tohoku Earthquake and Tsunami (officially called the Great East Japan earthquake and referred to as 3.11 in Japan due to the date it occurred). office3.11 worked on PR for food banks, which led to it being the first NPO to receive the Grand Prize for both the PR Awards Grand Prix in the category of Social Communications and for the Food Industry Affairs Bureau of the Ministry of Agriculture, Forestry and Fisheries Director General Prize in the category of Food Industry Waste Elimination, as well as other prizes.

She has appeared as an independent agent over 600 times on NHK, the Japanese public broadcasting station, in the Nikkei Newspaper, as well as other media outlets. She chairs the “Kawaguchi Food Loss and Waste Reduction Review Team” which also includes members from the City Council of Kawaguchi, officials from Saitama Prefectural government, the Board Chairman of the Commercial District Promotion Association of Kawaguchi, and local bakeries, etc. As chairperson she conducts monthly meetings that hold regular food drives collecting surplus food and distributing it to the needy. Wrote and published The Best-By-Date Lie [Shoumi Kigen no Uso] (Gentosha Literary Publication) now in its 5th printing. Awarded the 2018 Grand Prize in the category of “Food Culture” for the Second Food Life Journalist Award for my work focusing attention on the food loss problem at a national level. Awarded the 2018 Yahoo! News Editorial Section Author Award / the Director-General of the Consumer Affairs Agency Award at the Food Loss and Waste Reduction Promotion Awards.
Affiliations
<Academic societies and committees>
Member of Champions12.3

Member of the Advisory Board for the Moonshot-type Research and Development of Agriculture, Forestry and Fisheries Business (June to August 2020)

Advisory Board Member, Ministry of the Environment, Japan

Lecturer, Japan-ASEAN Joint Public-Private Project for Human Resource Development in Food Industry, Ministry of Agriculture, Forestry and Fisheries
 (Lectures on food loss and workshops on product development to prevent agricultural products from becoming food loss at universities in 10 Southeast Asian countries, February 2017-)

Member of the Waste Management Council, Kawaguchi City, Saitama Prefecture (July 1, 2017 - June 2023)

Member of the Public Relations Office, Graduate School of Agricultural and Life Sciences, University of Tokyo (Observer, 2015-2019; Public Relations Office member, 2020-)

Visiting editorial board member, Alternative (June 1, 2021-)

Fellow, Alternative Research Institute (June 1, 2021-)

Book reviewer, Shinano Mainichi Shimbun (April 1, 2021 - March 31, 2023)

Examples of SDGs initiatives, Ministry of Foreign Affairs of Japan

Judge for the Best-before date nickname contest, Consumer Affairs Agency (2020)

Chairperson of the Food Loss and Reduction Study Team Kawaguchi

Food Education and Communication Committee Member, J-Milk Incorporated Association (July 2019 - March 2020)

Auditor of the non-profit organization Otella Oyatsu Club (from August 24, 2009)

Advisor for children's home cooking, Bunkyo-ku, Tokyo (April 2017 - March 2018)

Director of the Japanese Society of Dietary Fiber (H.13-27) Councilor (H.13-)

Member of the Public Relations Society of Japan (H.24 - H.26, Director)

Member, Japan Society of Waste Management and Recycling

Team Mottainai, Bureau of Environment, Tokyo Metropolitan Government Registration

Session member, T Card Ethical Food Lab for Everyone (CCC Marketing Inc.)

<Up to 2018>
Observer, Public Relations Office Meeting, Graduate School of Agricultural and Life Sciences, The University of Tokyo

Nutrition Education Committee Member, Nutrition Facts Labeling, Japan Society for Nutrition and Food Science (2012-28)

Chairperson of the Judging Committee, Social Communication Division, PR Awards Grand Prix, Japan PR Association, 2015

Chairperson, Food Bank Project Promotion Study Group, Yasugi City, Shimane Prefecture (Ministry of Agriculture, Forestry and Fisheries, FY2015 Comprehensive Measures to Reduce Food Losses Project)

Public Relations Advisor, Food Bank Toyama, Toyama Prefecture (FY2015)

Chairman of Aoi-kai (an association of food companies established in 1968) (FY2006, FY2007, 2018)

Food Bank Second Harvest Okinawa, Naha City, Okinawa

Advisor and symposium lecturer at Food Bank Second Harvest Okinawa
(Ministry of Agriculture, Forestry and Fisheries, FY 2008 Project for the Sixth Industrialization of Agriculture, Forestry and Fisheries, Project for the Development of a National Movement to Reduce Food Loss, Project for the Promotion of Food Bank Activities, etc.)

Education and Qualifications
Ms. Mizuki Oda, 3rd year student, Faculty of Global Studies, Sophia University; Mr. Takumi Hase, 3rd year student, Faculty of Economics, Hitotsubashi University, Sayaka Higuchi, 3rd year student at Faculty of Human Environment, Hosei University

September 19, 2019- "Let's open a restaurant to reduce food loss at the Tokyo Olympics!Organizer: Mr. Hajime Tsujita, Kobe City University of Foreign Studies Accepting interns

August 28, 2019- "Let's eliminate food loss and waste! Mr. Satoshi Kuwabara, Hosei University, Ms. Yukino Tomizuka, Meiji University Accepting interns

On August 1, 2019, the contents of the book "The Lies of Expiration Dates: Why Food Loss is Born" (Gentosha Shinsho, 4th printing) were used in the entrance examination questions for the 2019 academic year of Sendai Aoba Gakuin Junior College.

The content of the book "The lie of best-before dates: Why food loss is born" (Gentosha Shinsho, 4th printing) was adopted as the questions for the 2019 entrance examination of Sendai Aoba Gakuin College.

April 1, 2019- "Let's eliminate food loss! Accepting interns from Mr. Masahiro Honda, Keio University

In March 2019, Diamond Online's article on Ebomaki was used for the entrance exam of Josei Gakuin Junior and Senior High School.

January 2019- Accepted an internship from Ms. Miki Ueno, 3rd year student of Kochi Prefectural University, Department of Health and Nutrition.
(Participating remotely through internet communication)

July 2018 - March 2019 - Student Food Loss Reduction Project at the University of Tokyo and Keio University, Representative: Takehiro Takayanagi Vice-Representative: Masahiro Honda Internship
(Participation from remote areas through internet communication)

March 2018 - March 2019 Mr. Yusuke Sugata, 4th year student, Department of Environmental Information, Faculty of Environment and Information Studies, Keio University

Acceptance of interns (participation on an as-needed basis while communicating over the Internet)

Accepted one intern from the Department of Practical Nutrition, Faculty of Nutrition, Women's Nutrition University from July to November 2017.

I give lectures and talks at the request of universities. Please see the lecture page for our past achievements.

<Courses taught>
Shibuya Kyoiku Gakuen Makuhari Senior High School (SGH: Super Global High School) "Food Loss and Food Career" (since 2008)

Part-time lecturer at Ishinomaki Senshu University, Faculty of Science and Engineering, "Food Specialist Theory" (15 intensive sessions) (FY 2014 - FY 2017)

Part-time lecturer, Food Culture and Information Theory, Women's Nutrition University (FY 2011 - FY 2017)

Part-time lecturer at the Faculty of Economics, Kobe University

Part-time lecturer, Faculty of Economics, Kobe University (October, 2014)

Ochanomizu University, Graduate School, "Advanced Career Development", Role Model Edition (FY 2014 - FY 2016)
Becoming Independent as a Result of 3/11
I worked at a foreign food products company for 14 and a half years. I was in charge of PR and nutrition-related work. When the Great East Japan Earthquake hit on the same day as my birthday (March 11), I became involved in volunteer efforts to aid victims, including making numerous deliveries of relief supplies to the affected areas. As a result of this experience, I quit my job and became independent. The sudden death of my father, a life-long salaryman (a bank employee), when he was 46 from stroke also deeply influenced the way I live and work.
Career after University Graduation
1989: Joined Lion Corporation. I evaluated skincare products and conducted research on skin aging (wrinkles and blemishes) in Lion's Home Economics Research Lab. I also tracked time-series data of 100 subjects in their 20s to 50s. Out of four peer members, I won 2nd place in Lion's lab research contest based on the theme "Development of Nursing Products." From my experience in volunteer nursing, interest in food since age 5, and interest in Asia, I joined JICA's Youth Overseas Cooperation Volunteers after passing two rounds of exams.

1994: As a candidate of JICA's Youth Overseas Cooperation Volunteers, I spent three months training in Japan and one month engaged in language training in the field. I was assigned to the Philippines as a food process team member in 1994. I worked on improving the nutrition of low-weight children and using molokhia (a vegetable) to improve nutrition. I also worked with a Philippine NGO to provide occupational support (including establishing a project to teach unskilled women how to cook molokhia and how to make candies and biscuits to sell on the street).

1996: I was evacuated back to Japan just before the end of my two-year term as a result of depression due to physical and psychological fatigue. I spent rock-bottom days for a while. After a blank period of five months, I worked in the sales office of a book store, responsible for receiving and placing orders.

1997: Joined Kellogg Japan, a foreign-capital company. I was involved in PR, customer support, and nutrition-related work as the assistant to the general manager of consumers affairs/PR. In 1998, I began taking classes at Kagawa Nutrition University on practical nutrition and clinical nutrition. In 2001, I entered Kagawa Nutrition University's Working Professional Graduate Degree Program (in nutrition science). I studied the effects of brown rice and wheat bran on skin conditions and the body, and obtained a master's degree in nutrition science in 2003. I obtained a PhD in nutrition science in 2006 for studying the effects of brown rice and wheat bran on intestinal environment and skin conditions. These findings were reported in newspapers and on radio and TV programs nationwide. Since 2003, I have received invitations from elementary, junior high, and high schools, PTAs and boards of educations, and nutrition colleges to give lectures on food education and nutrition. I had sole PR responsibility for an entire company since 2001 for about ten years. I have also written and sent PR newsletters for 11 years since 2000, for a total of 1,305 newsletters. I have given addresses at PR workshops for organizations including Keidanren and the Public Relations Society of Japan.

Based on ten years of experience practicing one-person PR in combination with other duties and working as a PR director, I taught classes on corporate PR in December 2010 and June 2011 as part of Senden Kaigi's "PR Officer Development Course." I was the only woman instructor.

On July 27, 2011, five days after ending my employment at Kellogg Japan, I received a six-month contract to work on social media PR for food products while delivering relief supplies to Ishinomaki City in Miyagi Prefecture. A week later, I received an offer of a six-month contract to practice PR for a food banking NPO. As a result of these opportunities and an assignment to write columns for six months, I decided to go into private practice.

My radio column "One-Woman PR Authority Rumi Ide's Column" has been on air since September 2011.

My two-page column, "Introductory PR Stories," has been running bimonthly in Senden Kaigi's monthly magazine "Kouhou Kaigi" since Oct. 1, 2011.

I have been teaching the class "Food Culture Information Theory" at Kagawa Nutrition University as a lecturer since Oct. 19, 2011

At Second Harvest Japan, the country's first food bank (established in 2000), I have been responsible for strategic PR and communications since Sept. 21, 2011.

Since Sept. 15, 2011, I am responsible for the PR of Tsuruga Kangou Kaihatsu K.K. (Hokkaido)'s HAPO business division. I am responsible for the social media campaign of their vegetable sweets introduced in July 2011, which have no artificial coloring or flavoring added.
Education
・The University of Tokyo - Working Professional Master Program in Agriculture. Master degree, International Program in Agricultural
・Department Studies, MSc Program, The Department of Global Agricultural Science
・Kagawa Nutrition University - Working Professional Doctoral Program in Nutrition Science. PhD in Nutrition Science
・Kagawa Nutrition University - Working Professional Master's Degree Program in Nutrition Science. Master's Degree in Nutrition Science
・Nara Women's University, Department of Food Science, Faculty of Home Economics. Bachelor's Degree in Home Economics
Postings
・twitter:https://twitter.com/rumiide
・Facebook:http://facebook.com/rumiide
・Skype:rumiide311
iderumi ~Story~
古物商取引認可番号/埼玉県公安委員会許可 第431030031874号
食品衛生責任者の認可番号
/埼玉県知事資格認定 食品衛生責任者 第0101186号
/東京都知事資格認定 食品衛生責任者 第2416864号

japan.committed to SDGs


      
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